How to influence the price perception of customers

Transcript Welcome to part 2 of the mini-series about customers' preferences, perception, and persuasion. In the last video, we talked that your customers are using different cues to assess your products' quality, freshness, and environmental impact. One of them was the price. In today's video, I want to talk about how the price perception is … Continue reading How to influence the price perception of customers

8 Ways to preserve the quality of your Fresh mushrooms | Good Management Practices

The overall awareness of the consumers when it comes to healthy food is constantly growing.They pay more and more close attention to different quality factors when buying. For mushrooms, such quality factors are color, texture, flavor, size, moisture content, and nutrients.Those factors are influenced by their loss due to, for example, mechanical damage, the packaging … Continue reading 8 Ways to preserve the quality of your Fresh mushrooms | Good Management Practices

How to (not) run an experiment

Transcript How you conduct an experiment influences the results you are getting from it and how much time, energy, effort, and money you have to spend to run the experiment itself. There are three types of experiments. The controlled experiment,the natural experiment, andthe field experiment. In a controlled experiment, you compare experimental samples against a … Continue reading How to (not) run an experiment

8 types of waste | Lean Mushroom Farming

https://youtu.be/kTQqYo6bSvc Transcript Today we are looking at substrate production through the lens of LEAN and especially the 8 types of waste.If you are not familiar with them, let me give you a brief overview. Defects: Efforts caused by rework, scrap, and incorrect informationOverproduction: Production that is more than needed or before it is needed.Waiting: Wasted … Continue reading 8 types of waste | Lean Mushroom Farming

Listeria Outbreak on Mushroom Farm killed 4 people | Good Management Practice

Transcription DisclaimerToday's video will cover a health topic. The information is not intended or implied as a substitute for professional medical advice, diagnosis, or treatment. I encourage you to confirm any information obtained from it and review all information regarding any medical condition or treatment with a medical professional. All content is for general information … Continue reading Listeria Outbreak on Mushroom Farm killed 4 people | Good Management Practice

Don’t start a mushroom farm before watching this!

Transcript Start with the end in mind Starting with the end in mind means that you should get clear about what you want out of this endeavor before you choose to go all-in. What should it look like at the end of the day? Do you want to grow mushrooms for fun, meaning just keep … Continue reading Don’t start a mushroom farm before watching this!

Knowing these metrics will help you to run your mushroom farm.

Transcript Knowing the main metrics will improve your understanding of growing mushrooms if you are just starting out with mushroom cultivation. Besides, these metrics will also help you to be successful in the long run. When it comes to measuring the health of your mycelium, the following two metrics – mycelium growth measured in distance … Continue reading Knowing these metrics will help you to run your mushroom farm.

Warning Letter from the Food & Drug Administration | Are mushrooms medicinal?

https://youtu.be/1pUGlLBhTsc Transcript Dear Mr. This letter is to advise you that the U.S. Food and Drug Administration (F.D.A.) reviewed your website at https ... in November 2020 and has determined that you take orders there for the products Cordyceps Militaris, Reishi, and ...  The claims on your website establish that the products are drugs under … Continue reading Warning Letter from the Food & Drug Administration | Are mushrooms medicinal?

What are All-in-One Grow bags?

Transcript You asked me about my thoughts about All-in-one grow bags. If you have not heard about them, let me bring us all on the same page by talking first about the standard process of cultivating mushrooms. I then will talk about ready-to-grow blocks and then go into the all-in-one bags. The standard process of … Continue reading What are All-in-One Grow bags?

How to increase the shelf-life | Golden Needle Mushroom

https://youtu.be/VCMEbP0pbtk Transcript Are you producing high-quality mushrooms? If yes, then how do you make sure that your customers are getting this high quality? In today’s video, I want to talk about a research paper that analyzed different packaging materials to extend the shelf-life of Flammulina velutipes, known as the golden needle mushroom or enoki mushroom. … Continue reading How to increase the shelf-life | Golden Needle Mushroom